Celeste Vernon
Fractional Marketing Lead · Sydney, NSW

Celeste Vernon

Meta Paid Social, Creative Strategy & Marketing Strategy

I'm Celeste — thirteen years in marketing, and I still get a kick out of watching a campaign perform, especially when it's because every piece (ads, landing pages, tracking, email, creative) connects the way it should. Meta ads are my speciality, but I look at the whole journey, not just the ad: a cheap lead means nothing if it doesn't convert. I work directly with businesses and nonprofits who want senior marketing support, and I contract into agencies who need an experienced extra pair of hands.

Get in touch See the work

Available for retainer, project and contract work.

Portrait of Celeste Vernon

What I Do

Comfortable owning a channel end to end, or plugging into a team that already has one running.

Meta Paid Social, Start to Finish

Strategy, media buying, conversion tracking, optimisation and reporting — so you always know what's working and why.

Creative, Fit for Platform

Ad concepts and creative built in-house in Canva, designed to platform best practice and shaped around your brand and funnel.

Marketing Strategy

Positioning, messaging and the content plan behind it — the layer that keeps brand, campaigns and funnel pulling in the same direction.

Training Teams Up

Meta-certified workshops that leave your team more capable, not more dependent on an agency.

A Marketing Lead When You Don't Need a Full-Time One

Embedded support for founders and small teams.

A Few Numbers That Back It Up

$4.1M

Validated incremental revenue from a 2023 Meta workshop program I led — measured by an independent data science study.

227%

YoY growth of a regional partner program I scaled from 65 to 213 agencies while at Meta APAC.

2,000+

Marketing professionals trained across ANZ, with a 97.4% satisfaction rating, and contributed to a 63% YoY jump in certifications.

10–15x

Current ROAS for Norths, a lovely boutique client — proof the same rigour works at any budget.

100%

Over-target result on a Starlight Children's Foundation campaign, as part of the HomeMade Digital team — one of the campaigns behind HomeMade's FIA Supplier of the Year win.

$1M+

Annual paid media budgets directed across Meta, Google and programmatic platforms.

Meta Project Highlights

Four years inside Meta's APAC Creative Solutions and Blueprint training teams.
Celeste presenting on stage at a Meta event, with the Meta logo displayed behind her

Creative Solutions Lead, APAC

2023–2025 · Meta (Contract)

Ran creative sprints and go-to-market recommendations with global brands including Audible, McDonald's, Aware Super, SC Johnson and Invisalign. One highlight: a workshop for McDonald's Singapore, developing creative for a new burger launch.

Audible ad creative: a phone showing an audiobook playing, styled as a POV morning walk moment
Creative sprint — Audible
Snacka Changi chip packet ad creative with a jungle-adventure theme
Creative sprint — Snacka Changi
Trade Tested ad creative: a backyard cabin styled as a home office, tagged #CABINLIFE
Creative sprint — Trade Tested

ANZ Blueprint Business Trainer

2022–2023 · Meta (Contract)

As the sole Blueprint trainer for the ANZ market, delivered Meta's certification program across Australia and New Zealand, covering the full product suite — from campaign fundamentals through to Conversions API (CAPI) and Meta's AI-powered creative and targeting tools — training 2,000+ marketing professionals with a 97.4% satisfaction rating, and contributing to a 63% YoY increase in certifications. Also led APAC-wide training on building AR filters — the interactive effects used across Instagram and Facebook camera.

Some of the Work I'm Proud Of

Direct client work and ongoing agency partnerships.
Norths Basketball logo

Norths Basketball

Ongoing Meta ads management for an after-school basketball program. Rebuilt the campaign structure end to end — current ROAS sits at 10–15x.

Duktoo logo

Duktoo

Led the rollout of Duktoo's 2026 rebrand from Splashdown Event Services — social content, capability statements, supplier comms, and print and portal artwork across every touchpoint, bringing Deedee, their mascot, to life in market. Brand identity was developed by another team member.

HomeMade Digital logo

HomeMade Digital

Part of the HomeMade Digital team behind a Starlight Children's Foundation campaign that beat its revenue target by 100% — one of the campaigns that helped earn HomeMade FIA Supplier of the Year.

Lifeline logo Ronald McDonald House Charities logo Australian Conservation Foundation logo

Early Independent Clients

Ran paid social and campaigns directly for Lifeline, Ronald McDonald House and the Australian Conservation Foundation.

Agency Partnerships

HomeMade Digital logo

Training and upskilling HomeMade Digital's internal media buying team on Meta advertising, plus overflow paid social support across their client roster — national not-for-profits running lead gen, peer-to-peer and donation-appeal campaigns.

Archetype logo

Marketing project manager across Archetype's client accounts, plus running paid Meta ads and briefing content creators for another client on their roster — spanning sectors like B2B SaaS and data-centre infrastructure. Specific client details stay with the agency under our working agreements.

Where I've Come From

2023–2025
Contract

Creative Solutions Lead, APAC

Meta

Led B2B marketing and partner enablement for Meta's Creative Solutions function across APAC.

2022–2023
Contract

ANZ Blueprint Business Trainer

Meta

Sole Blueprint trainer for the ANZ market, delivering Meta's certification training across Australia and New Zealand. Also led APAC-wide training on building AR filters for Instagram and Facebook camera.

2018–2022

Marketing Director / Marketing Manager

HomeMade Digital

Client lead/director across HomeMade's account portfolio — managing strategy, execution and the client relationship end to end for a portfolio of retained accounts.

2013–2016

Marketing Manager / Business Development Manager

CauseForce

Global experiential marketing agency delivering multi-day fundraising challenge events for nonprofits; managed digital and ATL media achieving 18% efficiency gains on budgets exceeding $500k.

Meta Certified: Lead Trainer badgeLead Trainer
Meta Certified: Creative Strategy Professional badgeCreative Strategy Professional
Meta Certified: Media Planning Professional badgeMedia Planning Professional
Meta Certified: Media Buying Professional badgeMedia Buying Professional
Meta Certified: Digital Marketing Associate badgeDigital Marketing Associate
Cert IV in Training and Assessment Bachelor of Marketing, Glasgow Caledonian University 13 years' marketing experience ABN registered, GST registered